Liberation Ale
Design / Direct Marketing / Photography
The Challenge
Develop an advertising campaign that will connect Liberation to a wider audience whilst sustaining its historical connection.
The Solution
Mad Co developed produced a series of liberation themed adverts using local models. In addition to the glossy advertising we took to the streets with the models in full military regalia and gave away 2,000 pints of Liberation Ale on the day of the Air Display (We were rather popular with the locals). Customers of Liberation groups inndulgence club all received a free pint voucher via a tailored direct mail letter.
The Result
Increased sales of Liberation Ale within Guernsey.