AA Loans Direct Mailing Pack
Branding / Design / Direct Marketing
The Challenge
The AA provides breakdown cover, insurance, financial services, travel, motoring advice and a driving school. The aim is simple – create a mailing pack for loans sector of the business that promotes the benefits of consolidating debt and beat the current ‘control’ pack
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The Solution
After testing a “pay off” message on a banner suite with huge success, we decided to test the same message in direct mail – and thereby develop a campaign around this message.
A bright yellow outer envelope was chosen, as yellow is a well-known sales colour and guaranteed to stand out on the doormat.
The colour yellow was continued throughout the pack. Images of ‘real’ people were also used throughout.
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The Result
This pack is still the control pack 18 months later, despite 10 attempts to beat it..